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Does your Business need a Website?

Why Every Business should have a Website?

Regardless of a company's primary industry, its online presence can have a significant impact on its sales, credibility, and marketing. Some businesses still fail to recognize that the majority of their customers will first visit their website before considering purchasing their products and/or services. According to global website visit statistics, more than 77% of the working population browses the websites of services and/or products of interest.

A strong online presence, particularly a website, can be critical to increasing revenue and establishing credibility. Yes, the quality of your company's website has a significant impact on results, but the purpose of this article is to emphasize the importance of website security.

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Digitando assists many businesses of various sizes and resources in developing their digital presence. In some cases, businesses and their members are hesitant to create and maintain websites because they believe they are not technically savvy enough, do not understand how to manage a website, or simply do not need one. In some cases, businesses are concerned about costs.

The good news is that your company can benefit from a solution. If you're still not convinced, here are some of the top reasons why your company needs a website:

Getting a quality website is not an expenses but rather an investment.

Dr. Christopher Dayagdag
1. Sale

One of the most important reasons to create a website for your company is that it can increase your chances of getting leads.

Customers who find you online and are interested in your product or service will know how to contact you thanks to the information on your website, giving you the opportunity to increase sales. Although websites are expensive, they have a positive ROI (Return on Investment) when used properly.

2. Credibility

One of the primary reasons for having a website for your company, in our opinion, is to increase the credibility of your organization. There are probably several companies that provide services and/or products similar to yours. One way to differentiate yourself is to have a visually appealing website that clearly conveys useful information to your customers.

People may question your legitimacy as a business if you do not have a website. Having a website allows you to make a great first impression and persuade people that you are a legitimate business.

When younger generations consider purchasing a product or service, they frequently look for those same products or services on the Internet as the first step. As a result, your company can stand out if a quality website has been created for it, and you gain credibility simply by having a quality website.

3. Branding

One of the most important things you can do is introduce your brand to potential customers. A good website should respond to 5 W questions and 1 H question. That is, who, what, when, where, why, and how.

This is also the item that distinguishes you from the competition. It can be difficult to find quality and reliable information about your business, service, and product if you do not have a website.

4. Organic traffic (Free promotion of products and/or services)

You have the opportunity to appear in the results of Internet searches after creating an SEO-optimized website. This means that when people search for a product or service (for example, using the Google search engine), your website may appear in the results (depending on the quality of SEO optimization) (potentially in the first place). This provides you with the opportunity to increase sales via organic traffic.

5. It saves you time while also providing customer service

Many businesses receive phone calls from potential or existing customers with simple questions about location, hours of operation, and other information that we can refer to as FAQs. If you miss the call, the customer is left in the dark and dissatisfied. Calls also divert your attention away from the most important aspects of your business. The website reduces the number of calls while increasing internal productivity. At the same time, it allows users to find important information without having to call, resulting in a better overall user experience.

6. News

Because your website is available 24 hours a day, it is simple to communicate with your customers. It's a way to keep them informed of everything you're doing.

7. Digital marketing

If you intend to use digital marketing to increase leads and grow your business, you will most likely want to drive traffic to your website. To do this effectively, use the historical traffic that has come to your website to target the most qualified customers and maximize the return on your advertising investment. Because this cannot be changed retroactively, it is best to get your website up and running as soon as possible, even if you do not intend to run ads. Websites are now an essential part of doing business. If you haven't already done so, we strongly advise you to do so. You can improve them over time, but the most important thing is to get started.

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Today, websites have become a key part of business. We highly recommend creating one if you haven't already. You can improve them over time, but the key is to get started.

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